Sagur//About

We were the ones answering
the 8pm text.

Not built by an AI company that discovered real estate last year. Built by leasing agents who spent ten years watching good leads die in a Monday morning inbox.

01//Leadership

The person who ran the leasing
is the one who built the engine.

Shalom Goodman, Chief Operating Officer of Sagur
Shalom GoodmanChief Operating Officer
Chief Operating Officer

Shalom Goodman

Shalom runs the engine room. Setup, account management, the rules the AI is not allowed to break, and the guest card that decides whether we get paid. All of it goes through him.

He spent most of a decade building operations for organizations where a missed follow-up was not a lost commission. It was a family that fell through the cracks. So he built the systems that made sure it never happened: the intake forms, the case pipelines, the reports that told somebody every morning exactly who had not been called back. He is, by temperament, the person who physically cannot let a queue sit.

Leasing turned out to be the same problem in a nicer suit. A lead is a person with a deadline, a budget, and four other options. Somebody either works them or loses them. Sagur is that discipline, written down, and made to run at 8pm on a Friday.

He sets up every new building on the facts you approve, and stays in the account after it goes live. A weekly call or a shared WhatsApp group, whichever one you will actually answer.

"Every product in this category brags about how fast it replies. Not one of them brags about how many people it moved in. We only get paid on the second one."
02//Why It Exists

An empty unit does not cost you a lease.
It costs you a month. Every month.

Vacancy is the only bill in this business that charges you every single day and never sends an invoice. Nobody argues with that part. What owners underestimate is how much of it comes down to something as small as a text that took nine hours to answer.

Renters do not shop one building. They message four, tour the two that answered, and sign with whoever made it easiest. The first real reply usually wins. Not the nicest building. Not the best price. The one that replied.

And they do not arrive during business hours. They arrive at 8pm on a Tuesday, at noon on a Saturday, on the third night of a holiday weekend. That is not a staffing failure. It is arithmetic: a leasing office is open for maybe a quarter of the hours in which people actually look for apartments.

So the industry bolted on chatbots. A chatbot answers a question and stops. It does not ask the budget, book the tour, chase the no-show, or push the application over the line. It hands you a transcript and calls it a lead, then bills you per door whether anything leased or not.

What was missing : not a faster answer. A closer.
What one empty unit costsIllustrative
Market rentThe 2 bed from our demo thread
$1,699
Every day it sits emptyRent you will never get back
−$56
One lead answered nine hours lateShe toured the building that replied first
−$1,699
Thirty days of that, onceOne missed cycle, one unit
−$1,699
What Sagur costs you
if we never fill it $0
One unit · The math scales, and so does the pain
03//What We Will Not Do

Promises are easy.
Here are the refusals.

Anyone can list what a product does. This is the shorter list, and the more useful one.

01

We will not bill you for a month where nobody moved in.

No per-door fee. No minimum. No subscription that quietly renews. If your buildings do not fill, we do not eat. That is the whole business model, and it is the only one that puts us on your side of the table.

02

We will not let the AI make up a number.

Every rent, fee, move-in date, and credit requirement comes from facts you approved. When it does not know, it does not guess. It hands the conversation to a person, with the whole thread attached.

03

We will not text a renter outside the hours you set.

Consent on file, STOP and HELP honored on every thread, an opt-out in the first message. Being fast is worth nothing if it earns you a TCPA letter. The default window is Monday to Saturday, 9 to 5.

04

We will not ask you to trust a dashboard.

You get the guest card: the real conversation, timestamped at every step, ending in a signed lease. Read it before you pay it. If the trail does not end in keys, there is nothing to bill.

04//Get Started

Bring us your worst
lead source.

Eight minutes. Pick the building with the coldest inbox and the slowest response time. We will show you the exact guest cards we would have to produce before we could charge you a dollar.

See it on your building→ Send a message→